Rules for obtaining valid consent to use personal information will become much tougher when the GDPR comes into the force. Therefore, companies must ensure that consent is clear, affirmative, and in plain language. Companies must also make it easy for data subjects to withdraw content if they wish to do so.

What Is a DPO? Understanding the Role and Its Importance in GDPR Compliance
The General Data Protection Regulation (GDPR) establishes the requirement for certain organizations to appoint a Data Protection Officer (DPO). The role of the DPO is