Digital marketing and direct marketing are based on the data that the company has collected, therefore marketing activities must comply with the GDPR as well. Consent must be obtained from the subjects and existing consent forms must be reviewed. There are several guidelines that must be followed when initiating contact in B2B and B2C. Read more about marketing in B2B and direct marketing rules and exceptions under the GDPR.
What Is a DPO? Understanding the Role and Its Importance in GDPR Compliance
March 10, 2025
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The General Data Protection Regulation (GDPR) establishes the requirement for certain organizations to appoint a Data Protection Officer (DPO). The role of the DPO is
