Many companies use Google Analytics as their assistive tool in order to collect valuable information about customer behaviour on websites, mobile apps etc. By default, Analytics uses the entire IP address of website users to provide
After GDPR regulation coming into force on the 25th of May, the Finnish Data Protection Authority’s office was flooded with complaints about possible infringements. This may result in sanctions worth millions in euros (read more about
Lithuanian Data Protection Authority recently completed the investigation on proper personal data processing for direct marketing purposes. The target was the major food, household goods, and pharmacy retail chains that offer loyalty programs. The following
GDPR lists six lawful bases for processing of personal data, and legitimate interest is one of them. There is no particular purpose defined, therefore, it is the most flexible from all the other legal bases;
How does GDPR affect Direct Marketing and Profiling Direct marketing and consumer behavioral habits (profiling) are the key tools a company uses to sell their product or service. Therefore, those tools need to be aimed
Hi, I am Sarune – Country Manager (Lithuania) for GDPR Register. I know that GDPR compliance can be a headache sometimes, which is why I want to introduce everyone to our solution. With that, I
Multi-tiered approach to GDPR fines and penalties General Data Protection Regulation has introduced a tiered approach to fines, meaning that the severity of the breach will determine the penalty. Within the GDPR, there are two ways
This is the question that many computer users are receiving daily. What does it mean and why is it being asked? It is a part of behavioral advertising[1] (OBA – online behavioral advertising) legal regulation. OBA is a quickly
For those living in blissful ignorance: starting from May 25th 2018 a new General Data Protection Regulation (GDPR) will enter into force, which sets forth new data protection obligations that all companies that in any
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