Category: GDPR

GDPR Compliance Checklist for 2020

Just recently, a report was published based on a survey of 252 global privacy professionals working for a wide range of organizations across 14 different industries. It came out from the report that only 1

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GDPR in B2B Marketing

GDPR in B2B Marketing

There are two separate EU level regulations to follow when processing personal data for direct marketing in B2B and B2C activities. Privacy and Electronic Communication Directive 2002/58 General Data Protection Regulation (GDPR) and local adaptation

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Data Protection Impact Assessment Guide

The General Data Protection Regulation (GDPR) has introduced a new obligation, which requires companies and organizations to carry out data protection impact assessments if the personal data that the company processes is likely to result in

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GDPR: IP Anonymization on Google Analytics

IP Anonymisation on Google Analytics

Many companies use Google Analytics as their assistive tool in order to collect valuable information about customer behaviour on websites, mobile apps etc. By default, Analytics uses the entire IP address of website users to provide

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Loyalty Programs Under the Radar of GDPR

Lithuanian Data Protection Authority recently completed the investigation on proper personal data processing for direct marketing purposes. The target was the major food, household goods, and pharmacy retail chains that offer loyalty programs. The following

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