Lithuanian Data Protection Authority recently completed the investigation on proper personal data processing for direct marketing purposes. The target was the major food, household goods, and pharmacy retail chains that offer loyalty programs. The following
GDPR lists six lawful bases for processing of personal data, and legitimate interest is one of them. There is no particular purpose defined, therefore, it is the most flexible from all the other legal bases;
How does GDPR affect Direct Marketing and Profiling Direct marketing and consumer behavioral habits (profiling) are the key tools a company uses to sell their product or service. Therefore, those tools need to be aimed
Your e-mail address is only used to send you our newsletter and information about the activities of GDPR Register. You can always use the unsubscribe link included in the mail.
