Author: Sarune Zybartaite

Direct marketing includes text messages (SMS) and emails that a customer receives from a product or service provider. But activities of direct marketing may include multiple steps:  collecting personal data from potential customers, creating profiles

What is Data Breach? According to General Data Protection Regulation (GDPR), a personal data breach is a security incident that results in the accidental or unlawful destruction, loss, alteration, unauthorized disclosure of, or access to,

A year after GDPR came into force, the Lithuanian Data Protection Authority (VDAI) has issued its first administrative fine. UAB ‘Mister Tango’, a company that provides financial operation services globally, was fined 61,500 EUR in respect of

There are two separate EU level regulations to follow when processing personal data for direct marketing in B2B and B2C activities. Privacy and Electronic Communication Directive 2002/58 General Data Protection Regulation (GDPR) and local adaptation

Nowadays almost every business sector integrates digital technologies. IT infrastructure and practice, if not updated regularly, ages and becomes weaker. Therefore, because of the amount and the category of information it holds, companies become targets for

The GDPR, that came into force on the 25th of May, 2018, expanded the EU‘s data protection area coverage, introduced innovations that have an effect on organizations and individuals. Therefore, it was one of the

Since GDPR entered into force, the personal data protection has become more challenging to the Healthcare sector. Meaning that data must be managed with more of a holistic approach. Organizations must have certain procedures in

Hospitality sector (accommodation, restaurants & bars, travel & tourism and leisure) has one of the largest shares of personal data collected by sector. Therefore, necessary actions need to be taken in order to avoid the

Many companies use Google Analytics as their assistive tool in order to collect valuable information about customer behaviour on websites, mobile apps etc. By default, Analytics uses the entire IP address of website users to provide

After GDPR regulation coming into force on the 25th of May, the Finnish Data Protection Authority’s office was flooded with complaints about possible infringements. This may result in sanctions worth millions in euros (read more about