Rules for obtaining valid consent to use personal information will become much tougher when the GDPR comes into the force. Therefore, companies must ensure that consent is clear, affirmative, and in plain language. Companies must also make it easy for data subjects to withdraw content if they wish to do so.
Preparing Your Small Business for GDPR Compliance
The General Data Protection Regulation (GDPR) is a European Union law that protects the privacy and personal data of individuals in the EU and EEA.